Birger Linke joins Group Edge as Group ECD

Group Edge Vietnam/Thailand/Singapore has signed former TBWA\Vietnam ECD Birger Linke to the position of Group ECD, where he is tasked to oversee and strengthen the offices’ creative output for clients Diageo, JTI, Mead Johnson, HSBC, Unilever, Syngenta and Orion, and at the same time integrate the different disciplines, aligning the agency’s creative teams across the region.

“We looked for a combination of extraordinary creative talent across all disciplines and a true understanding of the market and its people”, said Debajit Banerjee, MD of Group Edge. “This will strengthen our position as the regions leading independent agency network.”

Over the past ten years Linke has worked for blue chip clients likePepsi, Coke, Unilever, HP, Daimler, Toyota and Ford. He has won awardsacross all media, including Gold at Cannes and the first ever D&ADfor Vietnam. He helped to make Saatchi & Saatchi Singapore the mostawarded direct marketing agency in the world (Won Report) andTBWA\Vietnam the most awarded agency in the country.

“There are great opportunities ahead for Group Edge. As an independentnetwork, it is able to tackle the challenges and changes ahead moreflexibly. I want Group Edge to be the best across the region in findingthe right solution for our clients, irrespective of the media used”,said Linke.