In a world of your own
February 2 2010, 1:52 pm | | 1 Comment
When you read a great novel, you’re in a world of your own as these three ads show. The Penguin Books campaign, created by DDB Hong Kong, is a followup to their previous campaign that showed people alone in busy Hong Kong locations. This time the commission to the photographer was to go further abroad.
Advertiser: Penguin Books Ltd. Executive Creative Director: JeffryGamble. Creative Director: Paul Chan / O’ Poon. Writer: Paul Chan / JayLee. Art Director: O’ Poon / Fei Leung. Photographer: Steve Wong.Retoucher: Bon Leun.
1 Comment
A good follow-up campaign but I prefer the ones shot in Hong Kong as they held more local appeal.