Milk fed strength
February 3 2010, 10:10 am | | No Comments
McCann Worldgroup Bangkok created life-sized stickers of a Sumo wrestler, a rugby player, a Judokan and a wrestler. These were fixed on revolving doors of buildings to interact with consumers. Once they pushed against the door, it seems like these sportsmen push back and don’t allow them to come in. But of course, the door opens in the usual way. The copy line simply says “Milk makes you stronger. Meiji”.
Credits – CCQ: Martin Lee. CD: Thidarat Nitijkphaiboon.
