VHQ Entertainment appoints Greg Petherick Senior Vice President of Television Programming

VHQ Entertainment, a subsidiary of VHQ Media Holdings, has appointed Greg Petherick to the role of Senior Vice President, Television Programming.

Petherick is highly regarded for his skills as a senior business manager and his hands-on approach as an Executive Producer and Director. In his diverse 30-year TV career, he has produced and directed music videos and documentaries featuring celebrities such as Kylie Minogue, The Rolling Stones and Paul McCartney, as well as game shows, variety shows, and television commercials.

Petherick most recently served as Senior Vice President at Prime Media inAustralia where, above managing the company’s Indonesia and Asiabusiness units, he created and launched Moonlight TV, a Sydney-basedlifestyle internet TV channel.  As VP Southeast Asia at BeckerEntertainment in Jakarta, he was instrumental in bringing game showssuch as Who Wants to be a Millionaire, Catch Phrase and PiramidaJakarta to the Indonesian market.

At VHQ, Petherick will oversee VHQEntertainment’s long-form content generation projects as well asspearhead new initiatives aimed at boosting VHQ Entertainment’sengagement with the regional markets.  “Greg brings a wealth ofexperience and access to resources to support VHQ’s growing investmentin producing high-quality, original multi-platform content, across arange of genres, from dramas to factual  to game-shows to meetincreasing demand for such content in the region,” said Low Kok Wah,Group Managing Director of VHQ Media.

“I am thrilled to bejoining VHQ Entertainment at such an exciting time, and I am lookingforward to working with the incredibly talented team to create some ofthe most innovative programming that television viewers and new mediaconsumers can expect.,” Petherick said.