Provide water to those that need it
February 3 2010, 9:33 am | | 2 Comments
McCann Worldgroup Mumbai has created a print execution to raise awareness of how indiscriminate usage of water deprives others of it, and what can be done to rectify it.
Credits – Regional ECD: Prasoon Joshi. ECD: Ryan Menezes. Copywriter: Lolita D’Souza. Art Directors: Sandip Gaikwad, Milind Palav. Photographer: Saish Kambil.
2 Comments
wasn’t this idea of using a transparent sheet done by ogilvy some 2 years back for child adoption or something?
Yes it was. It was for homeless children I think, but definately been done before.