Eight take branding to the streets

Brand company Eight Partnership is taking branding to the masses by setting up a booth at the traditional Chinese New Year flower market in Victoria Park. This 3-meter by 3-meter replica of the actual Eight office will showcase the company’s daily operations to hundreds of thousands of visitors, during one of the busiest times of the year.

A unique initiative by Eight’s creative team, the mini-office will be manned by two or three staff members who will work on day-to-day business, hold meetings with clients or vendors, and show company credentials to any interested passers-by.

“We want to illustrate to people what branding is as well as promoteour business. What better and more creative way to show people what wedo, than to set up an office in the park?” says Chris Kyme, CreativePartner at Eight.

The mini-office branch will be located on the eastern side of the parkand will be staffed beginning February 8, from noon to 10pm, extendedto 11pm on the last day, February 12. For more on the Eight CNY office,visit www.eightpartnership.com/blog