McCann Singapore promote and hire

McCann Worldgroup Singapore has announced two promotions within the creative team and a key appointment for the planning team.

Ang Sheng Jin (left), currently senior art director and Joseph Cheong, currently senior copywriter, have been promoted to Head of Art and Head of Copy respectively. The Gold Cannes Lion winning duo have been with the agency for nearly two years.

Farrokh Madon, Executive Creative Director, McCann Erickson Singaporesaid, “Sheng Jin and Joseph represent the finest talent in ArtDirection and Copywriting in this town and I have no doubt that theywill perform exceedingly well in their higher roles. Their promotionssignal that McCann Erickson isn’t just a good place for top talent towork, but a great place for them to develop a career path.”

Tony Savarimuthu, CEO for McCann Worldgroup Malaysia and Singaporesaid, “We are committed to the growth of talents like Joseph and ShengJin who share our values and creative ambitions; and make significantcontributions to our clients.”

Natasha Sidhu joins McCann Worldgroup Singapore as Head of Brand andEngagement Planning from McCann Worldgroup Indonesia where she wasStrategic Planning Director. Armed with a a Bachelor of Laws honoursdegree from the University of London, Sidhu opted out of the courtrooms for a career in advertising where she has accumulated close to adecade worth of experience working in both brand management andstrategic planning across Malaysia and Singapore. Sidhu has handledglobal work for Malaysia Airlines and regional work for clientsincluding Nestle, Proton Automobiles as well as brand building work forthe likes of TV3 and Johnson & Johnson in local markets. As thehead of Strategic Planning in Indonesia, Sidhu successfully handled thewinning strategies to win business pitches for Barclays and GudangGaram, Indonesia’s largest cigarette maker. In addition to that, shealso developed market insights, psyches, and product development forkey clients across diary and cosmetic brands. 

Speaking about Sidhu’s appointment, Savarimuthu added, “Natasha’saddition to McCann Worldgroup Singapore’s team reinforces our beliefthat communications planning needs to step up a gear and be moreimaginative to bring the kind of results our clients are looking for.We need to helm consumer insights but more importantly, we are lookingto create more useful ways to create vitality for the brands we handle.Both Farrokh and I are absolutely committed to this in 2010.”