John Hadfield moves up at BBH Asia Pacific

BBH has promoted John Hadfield to the role of CEO, BBH Asia Pacific (Singapore). Hadfield takes on the role after four and a half years as Managing Director of the Singapore office and will report to Group CEO Simon Sherwood. He had previously joined BBH London in 2003 to run the Unilever Personal Care Business across Europe, including Lynx/Axe and Impulse.

During his tenure as Managing Director, the BBH Asia Pacific business has tripled in size and become one of the most successful agencies in the region. The Agency has recently landed some of the industry’s most coveted accounts including Global appointments for the Singapore Tourism Board and Perfetti van Melle’s Chupa Chups, as well as Regional work for The Coca Cola Company, Bloomberg Television and Unilever’s SURF laundry detergent.

Regionally BBH Asia was named Creative Agency of the Year 2009 by MEDIAMagazine and BBH Asia Pacific was made Agency of the Year 2008 by AdAsia Magazine.

Charles Wigley, Chairman, BBH Asia said, “It’s fantastic when someone’snext steps are so clear. John’s record here has been exemplary againstall counts – the work, the business, the spirit of the company.”