Big cash prize to create the next Doritos ad

February 22 2010, 2:24 pm | BY Kim Shaw | No Comments

Doritos_Buddy.jpgMake an ad and make a fortune. AMV BBDO London are promoting the competition to create the next Doritos advert and the cash prize up for grabs could be as high as £200k!

Think you can create the next great TV ad? The one that everyone will be talking about? The one that will make you famous? On the 16th February 2010, Doritos launched it’s ‘King of Ads’ campaign, encouraging all budding young directors or anyone with a video camera, to create the next big Doritos TV ad and win up to a staggering £200,000.

Arm yourself with ideas and a video camera and create a 29 second commercial to be uploaded onto www.doritos.co.uk.The makers of the top 15 adverts will then be invited to pitch theirDoritos TV ad to a panel of specially selected experts, which includesBafta award-winning actor, director, and screenwriter Noel Clarke, TVand radio presenter Lauren Laverne and top ad director David Shane.

Thetop three ads, as selected by the panel, will then be put to the publicvote to decide who the true King of Ads is. The budding director of thewinning ad with the most votes is guaranteed £100,000 and will win anextra £1 for every vote they receive up to an additional £100,000. Theywill have their advert watched by millions as it airs across Britishnational television from 12th June to 11th July. Not bad for your firstcommercial!

Pete Charles, Marketing Manager, Doritos, said: “This is anincredible opportunity for anyone wanting to make a name for themselvesin the world of advertising or earn a life changing amount of money. Intrue Doritos style your adverts can be as bold, leftfield or as funnyas you make them – good luck!”

The Doritos King of Ads competition opens to entrants on the 16thFebruary and closes 30th April. Voting for your favourite ads opensfrom 29th May and closes on the 10th June 2010. Throughout the entrystage there will also be the opportunity to win amazing prizes if yourad is chosen as ad of the week. To download the toolkit and submit youradvert visit www.doritos.co.uk.