Missing letters, missing animals
February 22 2010, 8:51 am | | No Comments
When it comes to survival, endangered species are looking to us for answers. With this in mind, DDB Hong Kong has created a print campaignfeaturing giant crosswords with the crossword blocks forming anendangered panda, polar bear and whale.To catch readers off guard,these ads were strategically placed next to the ‘real’ daily crosswordpuzzles in the newspapers.
Credits – ECD: Jeffry Gamble. CDs: O’Poon, Paul Chan. Copywriter: Paul Chan. Art Director: O’Poon.
