McCann Erickson change childrens’ lives

Millions of children in India are left without homes or live in temporary shelters run by NGOs like the Children of the World (India) Trust. Even though prospective parents desire to adopt these kids, they are afraid of the processes involved. In reality, however, adopting a child is rather simple.

McCann Erickson Mumbai used a ‘Thaumatrope’ with a child’s image on oneside and a home on the other.

With just a little twist on the string,the homeless child got a home, re-emphasising the point that all ittakes is a little effort to change a child’s life. Contact details wereincluded for parents to call and clear any doubts they had regardingchild adoption.

Credits – CDs: Prasoon Joshi, Denzil Machado. Art Director: VallabhYeolekar. Copywriter: Manish Patel. Photographer: Kedar Malegaonkar:Production: Robert Joseph, Sunil Chalke.

System Correction: Harshal Pandare, Hemant Daitkar.