Asia Spikes backflip – Australia and New Zealand agencies now eligible to enter competition
Hot on the heels of AdFest’s announcement to postpone their Festival comes SpikesAsia’s announcement of its dates for this year’s eventas 19-22 September 2010. The big change this year is that Spikes Asia will once again allow entry participation from Australia and New Zealand. TheFestival will return to Suntec Singapore and will coincide with theweek of the Singapore F1 Grand Prix, giving those who wish to attendthe race the opportunity of staying on.
The presidents of the juries will be announced in the coming weeks. Innovations for 2010 will include:
Australia & New Zealand eligible to enter
Following consultation with the industry, Spikes Asia will once againwelcome entry participation from Australia and New Zealand. This was a major discussion topic at last year’s event with the two joint organisers (Cannes and Haymarket) disagreeing over the decision to halt entries from Australia and New Zealand.
Young Spikes Media Competition
To complement the existing Young Spikes Integrated Competition, new to2010 is the Young Spikes Media Competition, which will challenge teamsto develop an innovative media strategy. The teams will work to a briefpresented by a charity or non-profit organisation, whose name,objectives, strategies and target audience remain secret until they aredisclosed at the briefing session. The competing teams will have toprepare their submission in the form of a short presentation which willthen be presented to and judged by a panel of top media experts.
Young Marketers Registration
To encourage and support young professionals in the fields of marketingand communication working for marketing organisations and clientcompanies, a reduced registration fee will be available allowing themto benefit from the unique learning opportunity Spikes Asia has tooffer.
Australia’s Terry Savage, chairman of Cannes Lions, who, withHaymarket, publishers of Media and Campaign, organise the event, said:”Learning and inspiration are more critical now than ever before, andin the next few weeks we will be announcing more innovations for 2010along with a great line-up of speakers and seminars. Followingextensive consultation with the industry, we welcome back Australia andNew Zealand into Spikes and we will continue to meet with the industryin the coming weeks to ensure the relevance of our programme to themarket.”
“Spikes Asia exceeded all our expectations in year one. Theimprovements that have been made for 2010 are as a direct result ofconstructive feedback from the industry. We are delighted with thelevel of interest in this year’s event, especially the decision tocoincide Spikes Asia with the Singapore F1 Grand Prix,” adds TimWaldron, managing director of Haymarket Media Asia.
The Spikes 2010 website will launch on 9 March.
5 Comments
With Saatchi not entering Spikes are going to need all the entries they can get so why exclude Oz/NZ?
Heard both of these awards are going downhill fast.
hotels are impossible during F1, so how they gonna manage this?
Agree with both the above. Hotels here treble their prices around F1 too so bring plenty of cash.
Why the hell would an Australian agency spend even a dollar entering a show that’s so riddled with scam, you’d think the biggest companies in Asia were tattoo removal shops and highlighter pens.
Sod ’em.