It sees things you can’t see
March 15 2010, 6:27 am | | 1 Comment
Saatchi & Saatchi Indonesia created an actual carpet for client Panasonic Vacuum Cleaners. This 3D visual effect of a dusty box full of bugs sunken deep into the ground carried the message – you just see a carpet but the carpet cleaner sees all the dust, mites and bugs hiding within. Credits – CD: Juhi Kalia. Art Director: Liliek Adelina. Copywriter: Juhi Kalia. Illustrator: Jermy K Hartono.
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But it’s on a shiny polished floor. Where’s the carpet that the bugs hide within? Because if you had this floor, you’d just use a mop and bleach to clean, no need for a vacuum.