Ice in the tropics

Bloomberg Television, the world’s provider of business and financial news underwent rebranding. BBH Asia Pacific Singapore developed this out of home ambient stunt using melting ice sculptures to make people aware of its new positioning as ‘The Source’

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Credits – Regional ECD: Steve Elrick. CD: Peter Callaghan. Creative Team: Eirma Webster, Angie Featherstone. Freeflow Productions: Jaye Neo, Director; Alexis Krestin, Producer. Production Company: Orion Marketing and Events. Agency Producer/Project Management: Shawn Lee. Agency Producer TV: Harie Herman.