Take a box, take away poverty

Supported by a television spot and celebrities Saatchi and Saatchi Indonesia built the huge Kemiskinan (poverty) wall and invited people to take a box. One by one the boxes were taken, and filled with whatever they could spare and donated to poor urban families.

Credits – CD: Juhi Kalia. Art Director: Adi Asikin. Copywriters: Riyadi P Basuki. Juhi Kalia. Illustrators: Ben Wee, Woko.