This is your Singapore via BBH Asia Pacific
BBH Asia Pacific has launched a new destination brand campaign for the Singapore Tourism Board (STB) – ‘YourSingapore’ – which invites visitors to personalise their Singapore experience.
YourSingapore is a brand idea built on the unique truth of Singapore – that its breadth and depth of attractions is so accessible and user-friendly, that visitors are able to personalise their trip according to what they like, when they like it.
The site – www.yoursingapore.com – just like the destination, allows you to make Singapore your own personalised experience.
The campaign encompasses television commercials, print and digital OOH advertisements, and a dynamic, ‘living’ logo, which captures an ever-changing embodiment of the idea.
Credits – CDs: Steve Elrick, Shawn Loo, Noel Yeo. Copywriter: Douglas Hamilton. Art Director: Adrian Chan. Print – Copy: Elena Fletcher. Designer: Evonne Ng. Producer: Michelle Tan. Production company: Mecanique Generale, Thomas Koh, Cactus Studio. TV – Producer: Kristin Armstrong. Post Production: The Mill. Logo – Design:T omaz Goh, Edward Ng. Commissioned Illustrator for “Playful” Thematic Logo: Soh Ee Shaun. Producer: Amy Wong. Production Company: The Mill.