Cheil Worldwide creative team wins gold in the Young Cannes Lions – Film Competition

July 1 2010, 2:36 pm | BY Kim Shaw | No Comments

chiel.jpgCannes Lions 2010 presented the gold award for the Young Lions Competition (Film) to Kim Jin-hyeong and Lee Song-ha of Cheil Worldwide, South Korea.

The film competition brief was to create a 60 second sec film/TV spot for the World Society for the Protection of Animals, an international animal welfare organisation. The aim was to create awareness of the Compassionate Traveller campaign, which encourages tourists to spot the attractions to avoid and recognize when animals are being abused. The winning film was produced and edited by the Korean pair within 48 hours at the Cannes festival.

The jury president for this category was Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide. “The winning film was all-in-all a great idea. It was simple, focused and it had humanity. It had the ability to connect with people through a very simple observation, via photographs to relate to animal cruelty” said Tutssel.