Ogilvy & Shakira’s World Cup video has turned out to be Youtube’s biggest hit ever

The World Cup theme song,  Waka Waka: This Time For Africa, sung by international singing and dancing sensation Shakira – was developed by Ogilvy & Mather South Africa’s Executive Creative Director Antonio Navas in collaboration with the singer.

With a record-setting 80 million views since the video first launched in advance of the World Cup, Waka Waka is on track to become the most viewed video of all time.  In addition to the video, Navas and his partner, Ricardo Leme Lopes also designed the T-Shirt, logos and merchandising for the Official FIFA World Cup song.

“It has been a pleasure to collaborate with a creative mind like Antonio’s,” said Shakira. “He truly understands the world’s cultures and with just an image or a word is capable to capture a universal truth. While conceptualizing the Waka Waka video we understood each other perfectly, he is a great person because he immerses himself completely in the project, and has a great sensibility. I will always be grateful for his help on this project.”

Navas spent a weekend in LA shooting the video in multiple languages with DNA Films director Marcus Raboy. At a rate of 4 million hits a day it could soon be the most watched video in the history of You Tube, and has become the anthem of the summer.