BBDO/Proximity Malaysia adds to senior line-up

BBDO/Proximity Malaysia has made two key senior hires and promoted another senior staff member, in order to meet the changing business requirements of the agency.

VJ Anand has been promoted to Associate Creative Director of Proximity Malaysia to further strengthen Proximity’s footprint in the Malaysian digital landscape. Anand first joined Proximity Malaysia a year ago as Creative Group Head and was tasked with elevating Proximity’s creative standards.

“I am confident that VJ will guide Proximity to deliver digital communications like no other. Proximity continues to grow and gain the respect of clients, and it has a fantastic reputation in the industry for being the digital agency to look out for,” said Group Chief Executive Jennifer Chan.

Additionally, the agency has appointed Faizah Marzuki as Group Account Director with immediate effect. Marzuki will be at the helm of a newly assembled team tasked to address the needs of BBDO/Proximity’s growing business and that of its clients.

“With Fay’s vast experience and leadership skills, we’re confident that she and her team will perform exceptionally well on our client’s business,” Chan said.

A graduate of Boston University, Marzuki began her career at Foote, Cone & Belding. She has also worked at  Leo Burnett and in HSBC’s marketing department

Joining Marzuki is Adrian Sng, who has been appointed Group Account Director with immediate effect. He has returned to BBDO to support the agency’s new business developments and comes with a wealth of experience, having worked on various categories such as finance, Fast-Moving Consumer Goods (FMCG), Fast Food, Tobacco, Automotive, Electronics and Paints.