Leo Burnett Group appoints Suresh Ramaswamy to Director Digital Business

Tan Kien Eng, CEO, Leo Burnett Group Singapore and Malaysia has announced the appointment of Suresh Ramaswamy to Director, Digital Business. Based in Singapore, Ramaswamy’s responsibilities will cover both Singapore and Malaysia.

“The appointment of Suresh and the recent digital hires comes at a time when our Singapore and Malaysia offices are growing with the addition of new businesses like Proton and UOB. Since the beginning of this year, we have made a few key promotions and appointments in both markets to ensure the strength of the team are parallel to the growth we are experiencing,” said Tan.

With over 16 years of combined experience across Direct, Data & Direct Marketing working in the US, Singapore, Bangalore and Hong Kong, Ramaswamy joins Leo Burnett from BLUE Interactive in Singapore where he ran the global consulting practice for all clients across Asia, EMEA and the US.

Ramaswamy has conceived and delivered innovative marketing solutions for regional blue chip and start-up clients including: Johnson & Johnson, SAP, Cisco Systems, HP, IBM, Lotus, Unilever, Procter & Gamble, Brocade, Shangri-la Hotels & Resorts, Motorola, Citibank and JCPenny.com.

Prior to BLUE Interactive, he was with Ogilvy & Mather in Asia and Modem Media working across Asia and the US.

Apart from being a qualified Electronics and Telecommunications engineer, Ramaswamy also holds a MBA from the Indian Institute of Management, Bangalore.

Ramaswamy said,” Interactive has been always about targeting, dialogue, response, measurement and ROI. But one of the key things that moves people and gets them to act is emotion. With Leo Burnett’s focus on HumanKind and creative solutions, I look forward to marry the interactive nature of the web, with strong ideas to deliver web and mobile solutions that engage and drive results.”

Together with Shopper and Retail Marketing, Digital is another key pillar of growth for Leo Burnett Group. In addition to Ramaswamy, the agency also recently added several new hires to bolster the digital team including Olivier Woods as Digital Account Manager, Radha Chandramohan as Database Executive, Viknesk Muniandy as Software Developer and Latika Israni as Group Account Director.