Grey Singapore pick up KFC

Grey Group Singapore has picked up the KFC account after a competitive four-way agency pitch which included incumbent McCann Erickson, Ogilvy and Religion. Ali Shabaz, Chief Creative Officer of Grey Group Singapore, Indonesia and Thailand, Ang Sheng Jin, Head of Art and Joseph Cheong, Head of Copy who worked on the pitch have a previous working relationship with KFC.

“I am very happy to be associated with KFC. It is a great brand with a long heritage and I look forward to working on this account again,” says Shabaz.

“Our biggest strengths for this pitch lie in our total communications approach and creative strategy. We understand KFC’s business objectives and our ideas are very much in line with KFC’s overall direction for the Singapore market”, says Subbaraju Alluri, CEO of Grey Group Singapore (pictured).

“It was an intensive pitch process where the agencies involved put in their best and showed interesting work. We chose Grey Group as their work resonated most with the KFC brand and we look forward to working with Grey Group to bring KFC to greater heights,” says Virginia Ng, Marketing Director KFC.