Energizer names TBWA as global agency

Energizertoday named TBWA Worldwide as its global agency network for theEnergizer and Eveready brands. TBWA Worldwide will be responsible forall of the creative global advertising activities for EnergizerHousehold Products engaging its regional network to ensure that globalstrategy is infused with local sensibilities. Prior to the announcedchange, Energizer Household Products was served by two agencies;TBWA\Chiat\Day in North America and DDB in other parts of the world.The alignment with the TBWA Worldwide Network will give greatercohesion and consistency to the Energizer creative presence worldwide.

“The appointment of TBWA Worldwide as our global agency networkrepresents the next logical step in the evolution of our global brandpositioning,” said Jeff Ziminski, Global Chief Marketing Officer,Energizer Household Products.  “Through this appointment we are

buildinga new, powerful agency team capable of reaching consumers inground-breaking, creative ways to drive brand preference and purchaseintent for the Energizer and Eveready brands globally. We sincerelyappreciate the work that DDB has done on behalf of Energizer in themarkets outside the US and thank them for all of their efforts,” saidZiminski.

In the past year, Energizer has introduced a globalvisual identity that communicates the vibrancy of the brand in aconsistent powerful way. The move to one global agency network furthersthe endeavor of building the strongest global portable power brand inthe eyes of consumers all around the world.

TBWA\Chiat\Day LosAngeles will act as global lead creative and strategic agency.TBWA\Chiat\Day has been working with Energizer in the US marketplacesince 1989 and is the agency responsible for popularizing the EnergizerBunny and creating the Keeps Going and Going and … tagline.

“Weare extremely proud of the work we have done for Energizer over thepast two decades and our role in helping to secure the Energizer Bunnyas one of America’s most recognizable brand icons, said Carisa Bianchi,president, TBWA\Chiat\Day Los Angeles. “We look forward to working with Energizer to leverage its brands in fresh and unexpected ways throughout the world.”

“Ourrelationship with Energizer in the US has proven to be a greatexperience and we are excited to expand our relationship with Energizerglobally,” said Tom Carroll, president and CEO, TBWA Worldwide. “Theyare an industry leader in innovation and technology on all levels andwe are honored to have the opportunity to impact their business in ameaningful way.”