TBWA\Santiago Mangada Puno creates an edible campaign for Manila Design Week
Design enthusiasts are sitting back and digesting after a busy week of consuming graphic design during the annual Manila Design Week. The week-long festival, which wrapped up on Friday August 13, aims to promote the significance and value of graphic design.
Manila Design Week has grown from a small gathering of graphic design enthusiasts to a large-scale event attended by students and design fans from all disciplines. In the past, design icons such as Stefan Sagmeister and Toki Doki have attended Manila Design Week.
TBWA\Santiago Mangada Puno created a TVC for Manila Design Week featuring different people actually eating graphic design. To invite people to the festival, edible direct mailers made of wafer paper and soy ink were sent out.
The highlight of the campaign was a 10×6 foot mural comprised of 13,500 lollipops, which was displayed for the opening day of Manila Design Week, before guests were invited to consume the mural.
Credits – CCO: Melvin Mangada. ECD: Marci Reyes. CDs: Jake Tesoro, Bryan Siy. Art Directors: Alfredo Silao III, CJ de Silva. Copywriters: Melvin Mangada, Marci Reyes. Account Management: Antonio Dimaguila Jr., Kathy Cosico, Portia Catuira. Producers: Sunny Lucero, Francis Bagnes