Business space for free
August 25 2010, 1:12 pm | | 2 Comments
TBWA Singapore created an integrated campaign to shift Martell VSOP from a brand that showcases success to a brand that enables success. They challenged Singapore to come up with a business idea good enough to fill The Space. The winner received The Space rent-free for six months to grow their new business.
Credits – ECD: Harry. CD: Gary Steele. Art Director: Simon Chew. Copywriter: Justine Lee. Producer: Sally Sim. Account Manager: Jaclyn Lee.
2 Comments
I saw this in Clarke Quay – pretty cool!
Good conversation driven marketing! For me this is the first glimpse of hope from a country known for its stubborn belief in print ads. Keep it coming TBWA!