New digital leadership for Leo Burnett/Arc

Leo Burnett and Arc announced today, the appointment of Neil Hudspeth to Digital Director, Asia Pacific. To be based in Singapore, Hudspeth will helm Leo Burnett and Arc’s digital practice across the region including Japan and Australia with a focus on digital business development as well as growth through acquisitions.

Hudspeth joins Leo Burnett from Hewlett-Packard (HP) where he was the head of digital and brand strategy, Asia Pacific and Japan.

“Digital is a key pillar of growth for Leo Burnett and Arc in APAC and over the course of this year; we have made several strategic appointments to build up our digital capabilities across the region. Neil’s appointment represents an important piece of the puzzle as we continue to strengthen our competencies in this space,”Jarek Ziebinski, President, Leo Burnett and Arc Asia Pacific.

Elaborating on Hudspeth’s role and focus, Ziebinski continued,” Neil and I will work closely together to further digitize our network and create aggressive digital growth strategy for APAC including acquisitions in selected markets.”