BBDO Guerrero/Proximity dominates Boomerangs

For the third year in a row, BBDO Guerrero/Proximity Philippines has dominated the Internet & Mobile Marketing Association of The Philippines (IMMAP) annual Boomerang Awards. This latest result also makes the company the most successful in the three-year history of the competition.

The agency took the lion’s share of the honors at the show including the only Gold Award and the first ‘Best of Show’ ever awarded by IMMAP for its Lola Techie campaign for Bayan Telecommunications. The agency also received multiple recognition for its campaigns for Pepsi and Johnson & Johnson.

“This is a truly fantastic result, a reflection of the hard work and dedication of our all of our teams across the agency. This year’s win is particularly gratifying to us given the stature of the judging panel that included Fernanda Romano, Global Creative Director for Digital & Experiential Advertising at Euro RSCG, alongside highly experienced and senior marketing and Agency personnel from across the region,” commented Leah Besa-Jimenez, General Manager, BBDO Guerrero/Proximity Philippines (pictured centre).

“The integration of the digital channel into these campaigns has been critical in their success” said David Guerrero, Chairman & Chief Creative Officer of BBDO Guerrero/Proximity Philippines, “As always, however, it’s the idea that makes the difference – not the technology. So we’re delighted to see our clients recognized for their commitment to them.”