Seven Golds awarded at AdStars Festival

The Ad Stars Advertising Festival this year attracted 5,437 entries from 41 countries worldwide, an increase of 67% on last year. The three day festival is only in it’s third year and is firmly establishing itself through a creditable tough judging system and a series of speeches and presentations that are focused on inspiring the young Korean industry to improve standards and succeed on an international stage.

This year’s panel of 22 judges was lead by Ogilvy & Mather Asia Pacific’s Regional ECD Eugene Cheong. His brief to the jury was to be tough but fair. Cheong wanted every level of award given to carry value. As such even Merit winners at Ad Stars can feel proud of that achievement. In total just 7 Gold Stars were awarded.

Film Gold went to Publicis Mojo Melbourne for Boags Beer “Pure Water”.

The Outdoor jury awarded two Gold awards – Republic of Chicken “Fire Scooter” (left) by McCann Erickson India and Singha Soda “Fizzy Billboard” from JEH United Bangkok.

The Press jury also awarded two Golds – Asahi Newspaper “Mirror” (below left) by Dentsu Inc Kansai, Japan and Midea Security Cameras “Antique” (below right) via Ogilvy & Mather Shanghai.

The Interactive and Direct gold went to Orcon Broadband “Orcon + Iggy Pop” from Special Group Auckland. This was then upgraded by the whole jury to Grand Prix.

The Public Service Jury gold award went to Casanova Pendrill New York for their Tap Project “Dirty Water” campaign. This was then upgraded to PSA Grand Prix. In the Public Service competition another 5 Silvers and 9 Bronzes were awarded.

No gold was awarded by the Craft jury.

DOWNLOAD THE FULL AWARD RESULTS: 

AdStars Award Results.xlsx