Have you got your priorities right?
September 1 2010, 12:31 pm | | 18 Comments
This print campaign from DDB Singapore highlights how women can sometimes be obsessed about unimportant things.
Credits – ECD: Joji Jacob. CD: Thomas Yang. Art Director: Andrea Kuo. Copywriter: Khairul Mondzi. Retoucher: Agnes Teo. Photographer: Allan Ng. Illustrator: Andy Yang Soo Kit.
18 Comments
Solid!
I wish I done this!
i wish i shot this
Over 90% of breast cancers appear in women over 40. But the visual style of these ads looks like they are made to appeal to teenage girls. Then again,this being singapore we all know why exactly these ads were done.
Nice work DDB.
1.43 – of course 90% of pro bono ads are created with awards in mind, but they are also welcomed by the client and get noticed and get a reaction. It’s not just Singapore, it’s all over the world. These stand out and get the message across.
Hello ffffound.com.
Too many things from this region are taken from that website. Try actually thinking of a good idea for once, or is that too hard a task?
I think DDB Singapore is the only big agency doing good work these days. Joji’s really turned it around. Nice work, lads.
With a pair of kickarse titties like that, who need to get obsessed with a fat arse?
I wish I illustrate this
These ads are designed for an awards judge…nice illustrations…but the visuals are just too contrived. There’s no logic to it. WHY make the nipple look like a pimple? What’s the connection between the two. The line didn’t close the loop either.
I guess its one of those ads that relies just on the uniqueness of the picture to overcome any logic barriers.
Wasted opportunity IMO.
Well done DDB. Good ads for a cause worth supporting.
DDB gang….
Have you got your priorities right?
12.34…some of them must have the priorities right as they have won some exciting new business lately…I guess we will see whether this creative momentum will spread to the real work too. There’s no sign of that so far.
Its a doddle to do print ads where there is no real client presence.. just a grateful retailer who will put up any poster as long as it is free.
Government business is real exciting. 1:30 you’re so funny…
Get back to your flyer you joker.
Great visuals – especially the tits/ass pun.
But do you have to be obsessed with your breasts to save them?
Surely a quick check up will do.
3.48, isnt the highly awarded Funeral TVC what you might call ‘government business’? Your sarcasm is partly the reason why this business is so messed up in the first place. Too many creatives blame clients instead of going back with something better. It’s much easier hide behind pro bono ads because in there, it’s just you playing by yourself in your make believe world.
The weak link in these ads has got to be the headline ‘Are you obsessed with the right things?’. A more holistic creative would have realised that the visuals do not show ‘obsession’ per se….they just present 2 choices….worrying about something trivial v/s something potentially more serious. This is what the headline shouldve been based on. Right now theyve just got a tagline masquerading as a headline, which is a shame as these ads couldve been far stronger and clearer otherwise.
1.57, the highly awarded ‘Funeral’ T.V.C spot is rubbish. They won in craft and were lucky to win in that.
And if this is what you call great, I shudder to think of the tripe your agency churns out that you think is good, even great.
Planting that story about the ads in Straits Times was clever.