Cementing the relationship since 1987
September 13 2010, 8:06 am | | 2 Comments
Shriram Cement has been in the market since 1987. To illustrate their claim of the longevity of its bonding strength twohmp New Delhi came up with the idea that if the brand had been around in ancient days, these world-famous architectural wonders would still be intact.
Credits – CD: Tirthankar Mitra. Art Director: Satadry Dey. Copywriter: Tirthankar Mitra. Agency Executive Producer: Pulak Chakraborty. Account Manager: Supriyo.
2 Comments
Unfortunately, “unfortunately” has been spelled wrongly as “unfotunately” in the headlines, an unfortunate error which not even the strongest cement can fix. Unfortunately.
A similar (the same thing actually) ad was done for AMbuja Cement from Grey Mumbai by a young trainee writer. The campaign was published in December 2008 in FPJ … here’s the link:
http://1.bp.blogspot.com/_GMEqqXofr_k/TI5HBN84aGI/AAAAAAAAADE/ht8HB64ktgw/s1600/P9130129.JPG