TBWA\Shanghai appoints new digital head

TBWA\Shanghai has announced the appointment of Scarlett Lok as Head of Digital at TEQUILA\Digital in Shanghai. 

Lok, who was born in Shanghai and moved to New York in her teens, joins TBWA from RGA where she headed the L’Oreal Paris, Johnson and Johnson and Avaya accounts. While working with Johnson & Johnson, Lok was responsible for all Corporate and Digital work, including the 2008 China Olympics web and digital activity.

Lok previously worked for Y&R, OgilvyOne, and TBWA in New York in a variety of integrated and digital management roles. Over her 18 years of experience, she has tackled marketing challenges from brand building and acquisition programs to CRM and loyalty programs, to partnership and co-marketing programs through multiple channels. Lok has worked on clients as diverse as IBM, Sony, Sprint Nextel, Miller, USPS and Citibank.

TEQUILA\Digital is the integrated Digital brand of TBWA. In Shanghai, the company works for McDonald’s, Wrigley, Pernod-Ricard, Standard Chartered Bank, Visa, Nivea, Shanghai Tang and UNICEF. 

Ian Thubron, Group President of TBWA\Greater China, commented, “Scarlett is a fantastic talent. Born and raised in China, yet with experience in the leading digital centre of the world, she combines innate Chinese insight and awareness with state-of-the-art experience. We’re delighted that she’s returning to China and to TBWA\ to join China’s most exciting agency.”

Scarlett Lok commented, “It is great to be back at TBWA and returning to my native land. This is a time of excitement and great opportunities in China. And living in this digital world of constant change, our disruption philosophy and integrated model is the perfect solution to help clients with their marketing challenges by reaching and staying-connected with consumers at all relevant touchpoints.”