Spikes Asia Awards: 67 entries make the cut in the Direct & Sales Promotion category
67 entries have made the cut at theshortlist stage of the Direct & Sales Promotion category of theSpikes Asia Awards, currently underway in Singapore.
Thewinners of the 2010 Spikes Asia Awards will be announced and honouredat the Awards Ceremony tonight (Tuesday) taking place at the impressive EsplanadeTheatre, home to Singapore’s vibrant performing arts community and oneof the country’s premier attractions, from 7pm. Following days ofdeliberation by the juries, this dazzling event will recognise the bestwork in Asia and conclude the Spikes Asia Festival.
TheAfter-show Party takes place at the Indochine Waterfront Bar andRestaurant from 9.30pm where the celebrations of the Spikes Asia Awardswill continue into the night. The venue is a short walk along theriverside from the Spikes Awards and has a superb view over the river.
India leads with the most shortlisted entries of all categories judged so far at 61, followed by Japanwith 58, Australia with 45, Hong Kong with 43, Singapore with 40, NewZealand with 33, China with 26, Thailand with 25, The Philippines with11, Indonesia with 9, Malaysia with 6 and Korea with 4.
Use of Direct
Mailings
RAFFLES HOTEL SINGAPORE
HOTELS
RAPP Singapore
SINGAPORE
Use of Direct
Mailings
NET PROTECTOR
NET PROTECTOR
BATES 141 Mumbai
INDIA
Use of Direct
Premiums & Giveaways
AVA DAIRY
NANSHAN BYWISE INFANT FORMULA MILK POWDER
BBH CHINA Shanghai
CHINA
Use of Direct
Company Literature
AKSARA THEATRE KING POWER
THEATRE
Y&R THAILAND Bangkok
THAILAND
Use of Direct
Company Literature
GREENPEACE
GREENPEACE
OGILVY BEIJING
CHINA
Use of Direct
Direct Response Digital Media
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland
NEW ZEALAND
Use of Direct
Direct Response Digital Media
DOMINO’S PIZZA JAPAN
MOBILE APPLICATION
HAKUHODO Tokyo
JAPAN
Use of Direct
Direct Response Digital Media
UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM)
WOMEN’S RIGHTS
DDB SINGAPORE
SINGAPORE
Use of Direct
Direct Response Digital Media
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong
HONG KONG
Use of Direct
Direct Response Digital Media
NIKE
NIKE CTR360
OGILVY & MATHER Singapore
SINGAPORE
Use of Direct
Direct Response Digital Media
DIM SUM TV
TELEVISION
McCANN WORLDGROUP Hong Kong
HONG KONG
Use of Direct
Direct Response Digital Media
METRO PUBLISHING HONG KONG LTD.
METRO DAILY
McCANN WORLDGROUP Hong Kong
HONG KONG
Use of Direct
Alternative Media
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Use of Direct
Alternative Media
SONY MARKETING JAPAN
SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo
JAPAN
Use of Direct
Alternative Media
NESTLÉ
CHOCOLATE BAR
JWT NEW ZEALAND Auckland
NEW ZEALAND
Use of Direct
Alternative Media
YELLOW PAGES
YELLOW PAGES
COLENSO BBDO Auckland
NEW ZEALAND
Use of Direct
Alternative Media
WWF
WWF
LEO BURNETT SYDNEY
AUSTRALIA
Use of Direct
Alternative Media
VICROADS
ROAD SAFETY
JWT Melbourne
AUSTRALIA
Product/Service
Corporate Image & Information
HEWLETT-PACKARD JAPAN
CONSUMER PC
DENTSU Tokyo
JAPAN
Product/Service
Corporate Image & Information
ADIDAS JAPAN
ADIDAS FOOTBALL
TBWA\HAKUHODO Tokyo
JAPAN
Product/Service
Consumer Products & Services
ORCON
BROADBAND
SPECIAL GROUP Auckland
NEW ZEALAND
Product/Service
Consumer Products & Services
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong
HONG KONG
Product/Service
Consumer Products & Services
NIKE
NIKE CTR360
OGILVY & MATHER Singapore
SINGAPORE
Product/Service
Consumer Products & Services
P&G GILLETTE
MACH3
BBDO INDIA Mumbai
INDIA
Product/Service
Consumer Products & Services
THE NORTH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI
CHINA
Product/Service
Consumer Products & Services
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY
AUSTRALIA
Product/Service
Public Service, Charity & Fund Raising
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland
NEW ZEALAND
Product/Service
Public Service, Charity & Fund Raising
GUIDE DOGS AUSTRALIA
SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Product/Service
Public Service, Charity & Fund Raising
GABRIELA
ANTI-SPOUSAL ABUSE MOVEMENT
DDB DM9JAYMESYFU Makati City
THE PHILIPPINES
Product/Service
Public Service, Charity & Fund Raising
McDONALD’S JAPAN
RONALD McDONALD HOUSE CHARITY
BEACON COMMUNICATIONS Tokyo
JAPAN
Product/Service
Public Service, Charity & Fund Raising
THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG)
RELIEF DROUGHT PROGRAM IN CHINA
GREY HONG KONG
HONG KONG
Product/Service
Public Service, Charity & Fund Raising
MIDEA
MIDEA AIR CONDITIONER MANUFACTURER
OGILVY SHANGHAI
CHINA
Product/Service
Public Service, Charity & Fund Raising
VICROADS
ROAD SAFETY
JWT Melbourne
AUSTRALIA
Integrated Campaign
Integrated Campaign Led by Direct
COASTGUARD NZ
SEARCH & RESCUE
DDB NEW ZEALAND Auckland
NEW ZEALAND
Integrated Campaign
Integrated Campaign Led by Direct
ORCON
BROADBAND
SPECIAL GROUP Auckland
NEW ZEALAND
Integrated Campaign
Integrated Campaign Led by Direct
TVNZ
TV SERIES
AIM PROXIMITY Auckland
NEW ZEALAND
Integrated Campaign
Integrated Campaign Led by Direct
BAYAN TELECOMMUNICATIONS
BAYAN DSL
BBDO GUERRERO/ PROXIMITY PHILIPPINES Makati City
THE PHILIPPINES
Integrated Campaign
Integrated Campaign Led by Direct
METRO PUBLISHING HONG KONG LTD.
METRO DAILY
McCANN WORLDGROUP Hong Kong
HONG KONG
Sales Promotion
Event & Field Marketing
SONY MARKETING JAPAN
SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo
JAPAN
Sales Promotion
Event & Field Marketing
NESTLÉ
KIT KAT
JWT NEW ZEALAND Auckland
NEW ZEALAND
Sales Promotion
Event & Field Marketing
PERNOD RICARD
MARTELL VSOP
TBWA\TEQUILA SINGAPORE
SINGAPORE
Sales Promotion
Event & Field Marketing
FRANZ
CHINA PLATES EXHIBITION
OGILVY & MATHER TAIWAN Taipei
CHINESE TAIPEI
Sales Promotion
Event & Field Marketing
HAOMEI ALUMINUM
BUCALUS SOUNDPROOF WINDOWS
LEO BURNETT Hong Kong
HONG KONG
Sales Promotion
Event & Field Marketing
SUPOR
PANS
LEO BURNETT Hong Kong
HONG KONG
Sales Promotion
Event & Field Marketing
PROCTER & GAMBLE
BOUNCE DRYER SHEETS
LEO BURNETT Melbourne
AUSTRALIA
Sales Promotion
Event & Field Marketing
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY
AUSTRALIA
Sales Promotion
Event & Field Marketing
GLAXOSMITHKLINE
HEALTH DRINK
JWT Delhi
INDIA
Sales Promotion
New Product Launch/Re-launch
MOLSON COORS JAPAN
LIQUOR RE-LAUNCH
AOI ADVERTISING PROMOTION Tokyo
JAPAN
Sales Promotion
New Product Launch/Re-launch
P&G GILLETTE
MACH3
BBDO INDIA Mumbai
INDIA
Sales Promotion
New Product Launch/Re-launch
LION NATHAN AUSTRALIA
TOOHEYS NEW
SAATCHI & SAATCHI Sydney
AUSTRALIA
Sales Promotion
New Product Launch/Re-launch
TOYOTA MOTOR CORPORATION
TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney
AUSTRALIA
Sales Promotion
New Product Launch/Re-launch
K’S JAPAN
GUITAR STORE
HAKUHODO Tokyo
JAPAN
Sales Promotion
Merchandising/In-store Marketing & Point of Purchase Displays
THE COCA-COLA EXPORT CORPORATION
COKE ZERO
LEO BURNETT MANILA Makati City
THE PHILIPPINES
Sales Promotion
Merchandising/In-store Marketing & Point of Purchase Displays
NIKE
NIKE CTR360
OGILVY & MATHER Singapore
SINGAPORE
Sales Promotion
Use of digital in a promotional campaign
ORCON
BROADBAND
SPECIAL GROUP Auckland
NEW ZEALAND
Sales Promotion
Use of digital in a promotional campaign
NIKE JAPAN
FLAGSHIP STORE
BEACON COMMUNICATIONS Tokyo
JAPAN
Sales Promotion
Use of digital in a promotional campaign
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong
HONG KONG
Sales Promotion
Use of digital in a promotional campaign
THE NORTH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI
CHINA
Sales Promotion
Use of digital in a promotional campaign
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY
AUSTRALIA
Sales Promotion
Use of digital in a promotional campaign
UNIQLO
BLOG
DENTSU Tokyo
JAPAN
Sales Promotion
Use of digital in a promotional campaign
MICROSOFT
INTERNET EXPLORER 8
WUNDERMAN Sydney
AUSTRALIA
Sales Promotion
Use of digital in a promotional campaign
DIM SUM TV
TELEVISION
McCANN WORLDGROUP Hong Kong
HONG KONG
Sales Promotion: Integrated Campaign
Integrated Campaign Led by Promo
P&G GILLETTE
MACH3
BBDO INDIA Mumbai
INDIA
Sales Promotion: Integrated Campaign
Integrated Campaign Led by Promo
THE NOR
TH FACE
THE NORTH FACE CLOTHING
OGILVY SHANGHAI
CHINA
Sales Promotion: Integrated Campaign
Integrated Campaign Led by Promo
CANON AUSTRALIA
EOS
LEO BURNETT SYDNEY
AUSTRALIA
Sales Promotion: Integrated Campaign
Integrated Campaign Led by Promo
TOYOTA MOTOR CORPORATION
TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney
AUSTRALIA
Sales Promotion: Integrated Campaign
Integrated Campaign Led by Promo
BENNETT COLEMAN & CO
THE TIMES OF INDIA
TAPROOT INDIA Mumbai
INDIA