Brandix uses half the water

Brandix is Sri Lanka’s largest apparel exporter and the company firmly believes in protecting the environment and is especially passionate about water conservation, which is one of its core projects. The Brief for Saatchi & Saatchi Sri Lanka was to tell people, especially the corporate sector, that Brandix has an internal water conservation programme as part of their CSR. The agency used the care instruction symbol for wash and halved the amount of water present in the tub (the tub is usually almost full in normal labels).

Agency: Saatchi & Saaatchi Sri Lanka. ECD: Shwetabh Gupta. Copywriter: Shwetabh Gupta, Farzad Mohideen. Art Director: Roshan Quintus, Rishini Jayasinghe.