Philippine media and advertisers help rebuild homes via BBDO Guerrero/Proximity campaign
September 28 2010, 10:35 am | | 2 Comments
A press ad from BBDO Guerrero Proximity Manila shows how a donation for building homes for typhoon victims also helps the advertiser. Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.
Credits – Chief Creative Officer: David Guerrero. ECD: Simon Welsh, Joel Limchoc. CD: Tin Sanchez, Brandie Tan. Copywriters: David Guerrero, Tin Sanchez. Art Director: Brandie Tan, Peepo David, Dennis Nierra. Producer: Al Salvador. Digital Imaging: Manny Vailoces.
2 Comments
Reminds me of the IKEA stuff from Grey Vietnam, pop up furniture.
The execution may be the same, but the purposes are much different.