Creatives get brain scan in Malaysia

The Malaysian Kancil Awards has released it’s call for entries campaign. The www.neurolyzer.com website is the world’s first personal brain scanner for ad creatives. It teleports hotshot creative directors into their brain for a thorough analysis of their grey matter. A poster was sent to all of Malaysia’s creatives. After cutting out the mask people could see what Mun, Edward Ong, Ted Lim, Theresa Tsang and Hwa & Szu has to say about their brain.

CREDITS:

ADVERTISING AGENCY: M&C Saatchi

Executive Creative Director: Henry Yap

Writers: Donevan Chew, Teh Le Vin, Zamri Dzakaria

Art Directors: Jeff Ooi, Ellie See, Nazly Kasim, Ken Lee

Producer: Evelynn Tan

DIGITAL AGENCY: IF Interactive

Creative Director: Liew San Yen

Account Executive: Hansel Chu

Senior Designer: Tan Wang Teck

PRODUCTION HOUSE: Passion Pictures

Film Director: Brandon Loh

Producer: Azuwan

Director Of Photography: Chong

POST PRODUCTION: VHQ

Visual Effects Supervisor: Skipz Hon

Online Artist: Ali Jailani

Designer: Jerry Lai

Sound Engineer: Yong