Handcrafted luxury from DDB Mudra
October 18 2010, 5:24 am | | 1 Comment
DDB Mudra Group Mumbai demonstrate the handcrafted luxury to be found in the Volkswagen Phaeton.
Chief Creative Officer: Bobby Pawar. National Creative Director: Rajeev Raja. Copywriter / Art Director: Prasad Jindam. Illustrator: Nishikant Palande. Photographer: Sandeep Barge.
1 Comment
There’s nothing wrong with plundering India’s rich culture for visual tricks but this one is so unlike what the VW brand stands for, I doubt if the client has ever approved it, except to hang on the creative department corridor.
If you put this in front of any sensible VW client, the response would be….’this makes us look like an ancient and dated brand’.