Eddie Booth to replace Michael Wood as Chief Executive Officer of Leo Burnett Greater China

Eddie Booth, currently Chairman of Leo Burnett Greater China, has been named Chief Executive Officer (CEO) and Chairman for Leo Burnett’s operations in Greater China. Booth will succeed Michael Wood, who will be stepping down from his role as CEO of Leo Burnett Greater China following a transition period.

Tom Bernardin, Chairman and CEO, Leo Burnett Worldwide said,” After 23 years with Leo Burnett across three continents and seven years as CEO of Greater China, Michael has decided it is time to pursue something new. Michael’s leadership and his passion for our business and Leo Burnett will most certainly be missed, I feel nothing but respect and gratitude for Michael’s many contributions to our agency and our people. He leaves the agency in a very strong position – an agency that has not only grown in both revenue and creative reputation, but one filled with highly talented people. We wish him well in this new chapter of his professional life.”

On the appointment of Eddie Booth, Bernardin said, “Of excellent talent in Greater China, I couldn’t be more pleased to announce that Eddie Booth will become Chairman and CEO of the Greater China region. Eddie is well respected in the industry having been recognized with numerous creative accolades and awards during his 20-year career.  Throughout his 11 years at Leo Burnett, Eddie has not only inspired his creative teams to reach new levels, including a record 9 Lions at Cannes this year, but has demonstrated strong leadership and business acumen that have led to steady growth in the Southern China region. Eddie has worked closely with Michael to build strong teams throughout Greater China, I am confident the transition will be a smooth one and we are well positioned to achieve great things in Greater China.”

“With the combined prowess of both Eddie and Jarek Ziebinski (President, Leo Burnett Asia Pacific) at the helm of Greater China and the rest of Asia Pacific, both critically important regions for Leo Burnett Worldwide, the result will be a strong Leo Burnett well positioned for the growth we expect in the near and long term future in this part of the world.”    

Booth’s appointment is effective as of 1st December; Wood is scheduled to leave the agency at the end of December.