Saatchi & Saatchi looks to Asia for opportunities
Interesting comment on Saatchi & Saatchi’s Asian plans.
Simon Canning reports in today’s Media section of the Australian that, despite the loss of two of its best-known clients in Australia, Ian Rowden (left), the regional chief executive and chairman of Saatchi & Saatchi, believes the agency is poised to benefit from the influence of markets such as China and India.
Rowden took regional control of the agency just over 18 months ago, installing John Foley as managing director of Sydney and the agency is continuing to retool under his leadership.
“China is a big influence on that but that has not diminished in any way the role or importance of a marketplace like Australia because in particular for a company like ours creativity is always going to be the currency,” says Rowden in the interview.
2 Comments
Ha ha ha ha. This was funny enough posted on the Oz site. Now its on the Asian site it’s just hilarious.
Gee whiz, thanks Mr Saatchi man for telling us that India and China are going to be important. Mmm Hmm.
So how is Saatchis doing in Asia? With insight like that, I can’t imagine why you’re not on top.
Yes, hilarious. Still, it’s sad to see what’s happened to Saatchi in Asia.