Attlee Ku to ECD role at Grey Group Shanghai

Attlee Ku Chi Wai has joined Grey Group Dhanghai in the role of Executive Creative Director. He brings to Grey Group 20 years of creative experience. Prior to joining, Attlee was the Executive Creative Director at Leo Burnett Shanghai, and the Brand Creative Director of the leading sports brand Li-Ning Sports in China.

Attlee’s career started in Hong Kong and he entered the China market in 2000 via Leo Burnett, China. His experience spans across different regions in China, including Guangzhou, Shanghai and Beijing. Attlee has vast experience in managing blue-chip brands across different sectors, namely McDonald’s, Coca Cola, Wrigley’s, Samsung, China Mobile, Wyeth’s, China Construction Bank, Shanghai General Motors, Li-Ning Sports and Procter & Gamble.

According to Danny Mok, CEO of Grey Group Hong Kong and Shanghai: “I am extremely excited to have Attlee join Grey Group Shanghai. Attlee is a true professional and he has an outstanding track record in building strong creative culture, as well as nurturing young creative talents to lift up the quality of creative output. In addition to his talent in creativity which is well demonstrated by his number of creative awards won, he has a strong belief in bringing values to clients through effective ideas, which synchronizes with Grey Group’s belief in creating famously effective advertising.

Mok adds, “I am confident that Attlee will make a good team with Bernard Wong, our General Manager in Shanghai, to take Grey Group Shanghai to a greater heights.”

“I am thrilled and energized by this fantastic opportunity to lead the creative team of Grey Group Shanghai. I look forward to creating more award winning and truly famously effective creative to accelerate the brand potential for our clients,” said Attlee.