Switch on when the TV is off
November 8 2010, 8:12 am | | 2 Comments
Indonesian children spent almost 5 hours everyday watching television. It’s more than twice the maximum duration that was suggested. This print campaign conceived by Lowe Jakarta promotes a healthier television watching habit for children.
Credits – Executive Creative Director: Din Sumedi. Creative Director: Ferly Novriadi. Art Director: Tania Huiny. Copywriter: Ferly Novriadi. Photographer: Anton Ismael. Retoucher: Alexander Loppies.



2 Comments
fucking brilliant. insightful and so true. great job and hope it wins big too.
dont waste your money. im not sure if this can be a winner in advertising school award.