Japan leads Asia with 7 Gold, 2 Silver and 9 Bronze statues at last night’s 25th annual London International Awards
Japan lead the list of Asian winners at last night’s London International Awards, presented at a gala dinner in London at Troxy. This year, 12 agencies/companies in Japan were awarded statues – lead once again by this year’s top ranking agency in the Campaign Brief Asia Creative Rankings, Dentsu Inc. Tokyo. Dentsu’s haul included two Gold Statues and a Bronze.
In Total Japan scored 7 Gold, 2 Silver and 9 Bronze Statues.
The best performing country from Asia-Pacific was Australia, with 24 statues, and ranked fourth overall behind USA (72 trophies), UK (63) and Germany (24).
Dentsu’s Gold awards were for:
• Gold – Design – Posters for OLFA Cutter “Cutter Art of OLFA” (shown left).
• Gold – Digital – Innovation Online for UNIQLO 25th Anniversary Campaign
• Bronze – Digital – Weird Wonderful Work for Phonebook
They also attained three Finalists in Design
ayrcreative Tokyo also won two Gold Statues:
• Gold – Design – Corporate Identity for The Natural Fermentation, Homemade Bakery, Daichi no Mi
• Gold – Design – Calendars for The Natural Fermentation, Homemade Bakery, Daichi no Mi
TBWA/Hakuhodo Tokyo won a Gold Statue and a Bronze Statue:
• Gold – Non-Traditional – Corporate Image for adidas Japan
• Bronze – Digital Navigation/Interactivity for adidas Tennis
IMG SRC Inc., Tokyo won a Gold Statue in Digital – Animation/Motion Graphics for Verbatim Storage Media
Projector Inc., Tokyo won a Gold Statue in Digital – Apparel for UNIQLO
Wieden+Kennedy Tokyo won a Silver Statue and two Bronze Statues:
• Silver – Television/Cinema/Online Film – Apparel for Nike Free Run+ “Nike Music Shoe”
• Bronze – Digital – Viral for Nike Free Run+
• Bronze – The NEW Category for Nike Free Run+
They also attained a Finalist status in Digital
ADK Tokyo was awarded a Silver Statue in Package Design – Cosmetics for HOYU3210
Bascule Inc. Tokyo won a Bronze Statue in Digital – Retail for Domino’s Pizza
ground Tokyo won a Bronze Statue in Television/Cinema/Online Film – Music Original for UNIQLO UJ
Hakuhodo Inc. Tokyo won a Bronze Statue in Digital – Mobile Advertising for Domino’s Pizza. They also attained a Finalist in The NEW Category
Hakuhodo Kettle Inc, Tokyo won a Bronze Statue in Integrated Campaign for Sony Recycle Project Jeans. They also attained a Finalist in Design
MIT Gathering Co., Ltd., Tokyo won a Bronze Statue in Radio – Personal Items/Gift Items for Zenrin Car Navigation “Old Car Navigation”
“Over the years we have seen Japanese companies move from strength to strength. This year, they continue to dominate in Design and Digital,” commented Barbara Levy, President of LIA. “I would like to congratulate Japan in taking the top spot in Asia with their Statue wins. It is quite a feat to be the number one country in Asia, considering the large number of entries from this continent.”
The 25th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period in September.