Y&R picks up the Network of the Year honour at the London International Awards
Y&R was announced Network of the Year last night at the gala London International Awards, presented at Troxy in London. This is the first time in their 25-year history that LIA is honouring the Network of the Year, Agency of the Year and Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media and was determined by giving points for all winning and finalist entries regardless of the entrant.
Agency of the Year is RCKR/Y&R London and Production Company of the Year is MJZ
The following is the Point System used to determine each honour:
Grand LIA = 5 points
Gold LIA = 4 points
Silver LIA = 3 points
Bronze LIA = 2 points
Finalist = 1 point
RCKR/Y&R was awarded three Gold, six Silver, two bronze and five Finalists; MJZ was awarded six Gold, a Silver, two Bronze and three Finalists; and Y&R, as a network was awarded seven Gold, 17 Silver. 26 Bronze and 18 Finalists.
“Our point system is not so much about ranking. It’s about honouring the agency, production company and network that have consistently done exceptionally good work throughout the year,” explained Barbara Levy, President of London International Awards. “These Winners are not one-hit wonders. They continually demonstrate the staying power their good work. So what better time than our 25th, which is a milestone for any awards show, to introduce these new awards.”
Of the 13,562 submissions, from 79 countries, only four percent (4%) attained Shortlist status. Of those elite selections, only 0.6% won Gold Statues; 0.87% Silver Statues; 1.12% Bronze Statues and 1.33% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.