Leo Burnett teases with shoes
Leo Burnett Mumbai has created a campaign to launch Tashi – Tata International’s latest venture into footwear retailing, opening it’s first store in Bandra. TATA International’s leather business unit has been India’s leading leather and leather-products exporter and a valuable partner and supplier to global brands like Marks & Spencer, Mango, Pierre Cardin, Hush Puppies, Zara, and leading Indian retailers for over 40 years.
Utilizing the concept of ‘network neighborhood marketing’, Leo Burnett ran teaser campaigns with tongue in cheek lines and the brand’s symbolic ‘three red dots’ for a week in Bandra.
“We wanted to tease people with their love for shoes in a quirky manner. We leveraged the much underrated outdoor medium to the hilt and worked on rekindling peoples love for shoes, specially the male specie. After a very long time, I feel that ‘copy’ has been brought to fore in outdoor advertising and in style!” said K.V. Sridhar, National Creative Director, Leo Burnett.
Credits: National Creative Director – KV Sridhar. ECD – Nitesh Tiwari. National Planning Director: Rajeev Sharma. CD/Art Director – Payal Juthani. Copywriter- Sachin Kamath.
4 Comments
It’s somehow comforting to know that LB all around the world are 20 years behind and incredibly boring.
Would have been ordinary in the 1980s. It’s rubbish now.
btw, ‘The other 1%, lie.’ Why the comma?
Similar attempt but this is much much less creative than those P Lal store campaigns by LB Malaysia. Even then, those were like 17-20 years ago…and they were much better than this stuff here.
So boring.
99% of men love a woman in stilettos.
The other 1% love a man in stilettos.