Wieden + Kennedy Delhi out to get more Indians to leave home on a Thunderbird
November 15 2010, 7:14 am | | 3 Comments
Wieden + Kennedy Delhi has created the latest installments from the ‘Leave Home’ campaign from for Royal Enfield motorcycles. The print campaign features three executions:
1.Hero’s story – A comic book adventure following a young guy who rides out into a new life of independence on his Royal Enfield Thunderbird.
2. Case Study – A tongue in cheek analysis of why a young man who still lives at home is having problems with the opposite sex.
3. Screenshot – An actual screenshot from a popular online forum recreated in print. Sometimes the truth is more shocking than fiction.
Credits: Creative Director: V Sunil. Art Director: Daniel Berkowitz. Copywriter: Nirmal Pulickal.
3 Comments
so they actually do work at w+k india.
From a purely creative standpoint, wouldn’t you rather an agency did less work but made it as interesting as this. I will not be surprised if this won big at One Show, CA and D&AD.
Very very different from the usual scam looking stuff you see from India.
Congrats.
Actually, I don’t really find the logic of LEAVE HOME that interesting.