Orcon appoints Draft FCB NZ to its account despite Special Group’s Cannes Grand Prix win
New Zealand: Orcon has appointed Draft FCB Auckland as its new advertising agency, effective immediately.
The incumbent agency is Special Group Auckland, creators of one of New Zealand’s most awarded campaigns of the year – Orcon Broadband’s ‘Orcon + Iggy Pop’, which won a host of national and international awards including the Grand Prix in Direct at Cannes.
Draft will undertake a range of work for Orcon, with a new campaign scheduled to be in the market in the new year. Orcon’s head of sales and marketing Taryn Hamilton says Draft FCB was appointed after a short pitch process.
“Draft are a great bunch of people with a superb track record and we’re really excited about working with them. Draft offers the strategic ability and skill set that is needed to help Orcon realise it’s ambitions. We’ve done some great work with Special, the Iggy campaign helped put us on the map, and set a great standard for our communications. We are all very excited however about the next step in the evolution of the Orcon brand.”
Orcon’s PR will continue to be handled by Pead PR.
3 Comments
Ungrateful.
Ungrateful???? Try practical…its just business. Maybe the agencyb that won the awards on the business got a little too big for its boots. Maybe it was all about efficiencies of scale. Maybe, maybe….
It may look unfair but it just goes to show how much awards really mean to clients these days.
I’m a creative. An ‘award winning creative’ at times. Even I can see how irrelevant awards are when it comes to appointing business. Client’s aren’t dumb. Sorry allow me to rephrase. Most clients aren’t dumb. They know that awards are our industry’s equivalent of publishing your own poetry. You pay enough, you’ll win a few awards. Sure the work has to be good enough to win. Sorry, allow me to rephrase. Most of the time, the work has to be good enough, but you still pay. The multimillion dollar creative award industry feeds off our vanity, and the ridiculous construct that awards have some relation to a piece of work’s ability to do its job. There are other ways to promote creativity in our industry. Without taking us all for suckers. Because if awards are measured by creative gymnastics alone, we’re just masturbating. The link between awards and effectiveness is tenuous at best. So why should a client have any respect for awards that are so arrogant they ignore the effect on the client’s business?
It is a truly sad state of affairs that we have to play the awards game if we take our careers seriously. Bronze, Silver and Gold are worth money, and I’ve seen creatives double their salary for being in the right room when someone comes up with an award-winning idea.
I heard recently that advertising has the second most industry awards, after porn. And we all know what a bunch of wankers they are.