China Environmental Protection Foundation wins Grand Prix at First Global 2010 Green Awards

DDB Shanghai has picked up the Grand Prix win at the Green Awards in London for Green Pedestrian outdoor for the China Environmental Protection Foundation. The focus of the campaign was to raise awareness that everyone’s small ‘green’ steps can make a significant difference. It involved the creation of an outdoor poster advertisement on pedestrian crossings across seven thoroughfares in Shanghai.

Judges were impressed by the creativity exhibited by the campaign and the simple and effective use of local knowledge. Moreover, the results of the campaign sealed the judges’ decision to be unanimous and resounding. The campaign reached 3.92 million people and increased general public awareness about environmental awareness by 86%.

The Green Awards is a unique global awards ceremony held in London, UK, whose motto of ‘creativity in sustainability’ best explains their commitment towards recognising and rewarding the most creative and effective efforts to communicate green messages. This year, at the 5th Green Awards, organisations from around the world were invited to participate in all 16 categories for the very first time. Entries were received from China, India, Romania, United States, Denmark, Australia, South Korea and Sweden amongst others.