Tourism Thailand renew McCann relationship

McCann Worldgroup Thailand has been awarded a three-year extension to its contract with the Tourism Authority of Thailand (TAT), making it the second three-year contract in a row for the agency. The extension covers development and management of an integrated campaign, which includes TV, print, and on-line activities for their international business. The scope also requires McCann to take on the role of a communications consultant, including crisis and issues management. McCann Worldgroup began its relationship with TAT in the 1980’s. The latest stint on their international business began in 2007.