Y&R Guangzhou win China Southern Airlines

Y&R Guangzhou has picked up the creative account for China Southern Airlines after a three-way competitive pitch involving Draft FCB Shanghai and Leo Burnett Guangzhou. China Southern Airlines, a member of the worldwide Sky Team airline alliance – is one of China’s three national airlines companies, the largest in Asia (In 2009, China Southern Airlines carried 66.28 million passengers) and 3rd largest in the world.

Y&R Guangzhou will spearhead the development of communication and creative strategies for the airline including TVC, print ads, and brand promotion activities. The agency will work with China Southern Airlines to establish an international brand image to firmly position them as a world-class airlines company.

Commenting on the win, Michael Xia, CEO, Y&R Guangzhou said, “China Southern Airlines is one of the most welcome and respected airlines in China. We are proud to work with them at such an exciting time for the business.”