Y&R Singapore beefs up strategy side with Emma Gage joining as Director of Strategy & Integration

Y&R Singapore has appointed Emma Gage as Director of Strategy & Integration.  Gage has been freelancing as Head Planner for Euro RSCG Singapore since July.  Prior to arriving in Singapore she was Head of Planning at Naked in London and comes to Y&R with immense experience of media and engagement planning, as well as working on major brands including Vodafone, Sony Ericsson and Orange. 

Gage also has direct experience of marketing the armed forces in the UK, which will be a great asset to Y&R Singapore, who earlier this year won the Republic of Singapore Navy business after 28 years with Saatchi & Saatchi.  She will report to Jonathan Lang, Head of Strategy and Integration.  

Commenting on her appointment, Gage said, “I’m looking forward to working with a diverse mix of clients & the new challenge of taking my engagement planning and brand activation experience into one of the biggest creative networks in the region.”

Jonathan Lang said, “We’re very excited about Emma joining us.  Our clients are increasingly looking to us to help them navigate their way around the complex world of marketing channels so Emma’s media and engagement experience will be invaluable.  And like all Naked alumni, she has an entrepreneurial spirit and energy which will have a very positive impact on both colleagues and clients.”