McCann Healthcare Japan win one of the two top awards at The Global Awards for healthcare

The Global Awards, honoring the “World’s Best Healthcare Advertising,” announced its 2010 award winners Monday, December 6th at a presentation in New York. The competition hosted two award presentations this year, taking the celebrations globally to New York and Sydney. This year’s GrandJury awarded two Grand Global Awards, one to McCann Healthcare Worldwide Japan, and the second to Taxi Canada, as well as 31 Global Awards and 115 Finalist Certificates.  

McCann Healthcare Worldwide Japan was awarded the Grand Global Award for Communication to the Healthcare Professional for “It’s Easy” for client Saizen (easy pod) Merck Serono.  The award-winning video illustrates a simple delivery device to administer human growth hormone and features a young girl dancing as she evolves into a woman.  Creative credits include: Hajime Nakazawa, Creative Director & Copywriter; Yasutoshi Yamamoto, (Aoyama Creative Studio) Agency Producer; as well as Dee Drive’s Director Wataru Takeishi and Producer Yuko Niwa.

Taxi Toronto won the Grand Global Award for Communication to the Consumer for “Antiquing/Strolling/Reading” for client Viagra.  The premise of the award-winning commercials — when couples stop having sex, they fill the void with other couple activities that can end up taking over their lives; with the help of Viagra, these couples were able to get back into the bedroom again. Taxi also received a Global Award for “Antiquing” for client Viagra.

Taxi’s Chief Creative Officer Steve Mykolyn accepted the award in New York and commented, “It’s great to win a Grand Global Award. This win is doubly great for TAXI and Pfizer because the work being recognized for Viagra had two things going for it; a fantastic insight, plus the power to entertain, even with repeated viewings.  Make that three things. The campaign also had a positive impact on sales.”

The 2010 Global Awards Grand Jury recognized winners from around the world. The U.S. received 10 Global Awards; England garnered 7 Global Awards; Australia received 5 Global Awards, Canada was honored with 2 Global Awards, and Belgium, Germany, India, Italy, Spain, Sweden, and Switzerland each were honored with one Global Award.

A Global Awards ceremony was also held on Wednesday, December 8th in Sydney,

Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus Tom Domanico presented the trophies to the 2010 award winners. Domanico commented on this year’s entries, “Each year I’m more impressed with the quality of the work submitted for judging.  It speaks volumes about the talent in the Healthcare industry.”