Ready, Sit. Go. Iris Singapore creates the office chair grand prix for Heineken
December 20 2010, 8:57 am | | 8 Comments
It’s been a long year with long hours, short deadlines and even shorter tempers. But come December, Heineken feel it’s time to relax a little. Enjoy the festivities and end the year in good company. And to bring this to life, iris Singapore has created the world’s first Office Chair grand prix, the Heineken Formula Chair. The humble office chair was hotted up with electric motors and a high-speed chair track at Clarke Quay Central Fountain in Singapore. The Heineken Formula Chair ran from Monday December 13th to Thursday Dec 16.
Credits:
Agency: iris Singapore
Client: APB – Heineken
Creative Director: Tom Ormes
Art Director: Subha Naidu
Copywriter: Shehan Karunatilaka
Model maker: CDM Perth
8 Comments
that’s awesome. would love to see a case study video.
hotted up?
i came here to say the same thing.
“hotted up”? seriously?
You came here to pick on 2 words in a press release? Seriously?
Hotted up means “modified” – usually in the car sense (I think)
I just hope none of those chairs gets so hotted up that it explodes.
Good on you boys for doin something awesome. A client that actually buys into a fun idea in Singapore.
Awesome? Seriously? Stick to print, oh wait, stick to btl.
Cannes gOLD.